Puma terminates its sponsorship of Israel’s national football team starting of first of January 2024, a spokesperson for the German sportswear firm said on Tuesday. The Palestinian-led Boycott, Divestment and Sanctions (BDS) movement had called for a boycott of the sportswear firm after the Oct. 7 attack over its sponsorship of the Israeli team. However, boycott calls have grown stronger and expanded to more firms and products following Israel’s military offensive in the Gaza Strip since the deadly Hamas attack in southern Israel.
Quick Read
- Puma terminates its sponsorship of Israel’s national football team starting of January 1st 2024. A spokesperson for the German sportswear firm said on Tuesday.
- The spokesperson of the German sportswear firm stated that this decision was part of a new strategy titled “fewer-bigger-better” and was taken in 2022. It aligns with the regular timelines for designing and developing team jerseys.
- Puma plans to announce sponsorship of two new national teams, including a significant team, later this year and in 2024. The contracts with some federations, including Serbia and Israel, are expiring in 2024.
- The Financial Times was the first to report this decision.
- After the October 7th attack, the Palestinian-led Boycott, Divestment and Sanctions (BDS) movement had called for a boycott of Puma over its sponsorship of the Israeli team.
- Following Israel’s military offensive in the Gaza Strip and the deadly Hamas attack in southern Israel, the calls for boycotts have intensified and expanded to include more firms and products.
Reuters has the story:
Puma terminates its sponsorship of Israel’s national football team
Newslooks- BERLIN (Reuters)
Puma terminates its sponsorship of Israel’s national football team starting of first of January 2024, a spokesperson for the German sportswear firm said on Tuesday.
“While two newly signed national teams – including a new statement team – will be announced later this year and in 2024, the contracts of some federations such as Serbia and Israel will expire in 2024,” said the spokesperson in an emailed statement.
The Financial Times first reported the decision.
The Palestinian-led Boycott, Divestment and Sanctions (BDS) movement had called for a boycott of the sportswear firm after the Oct. 7 attack over its sponsorship of the Israeli team.
However, boycott calls have grown stronger and expanded to more firms and products following Israel’s military offensive in the Gaza Strip since the deadly Hamas attack in southern Israel.
