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Trump Campaign confronts external and internal challenges ahead of 2024

Former President Donald Trump’s 2024 campaign team, led by seasoned strategists Chris LaCivita and Susie Wiles, is facing new hurdles in managing external allies and internal dynamics. Despite efforts to streamline messaging and minimize leaks, challenges persist, largely due to Trump’s unpredictable nature and the influx of external parties seeking influence in anticipation of a potential second Trump administration.

Quick Read

  • Donald Trump’s 2024 campaign, led by Chris LaCivita and Susie Wiles, faces challenges from both internal dynamics and external influences.
  • Efforts to streamline messaging and limit leaks are complicated by Trump’s unpredictable behavior and external parties seeking to impact the potential second Trump administration.
  • Brian Swenson’s incident, after joining from Vivek Ramaswamy’s campaign, highlighted the need for stricter internal management, as he was reprimanded for self-promotion.
  • The campaign grapples with speculative media reports about potential vice presidential choices and Cabinet members, frustrating senior advisers.
  • Trump’s habit of ignoring scripted remarks and consulting a broad range of allies poses additional challenges, as seen during a fundraiser discussing vice presidential options.
  • Tensions have arisen with America First Policy Institute (AFPI) led by Brooke Rollins, actively preparing policy agendas and vetting candidates for a potential Trump return, leading to campaign statements clarifying non-endorsement of external activities.
  • Despite efforts to control messaging, Trump continues to engage with various allies and former officials for advice, including Larry Kudlow and retired Lt. Gen. Keith Kellogg.
  • Trump’s dissatisfaction with allies leveraging his name for personal gain has caused discord; the campaign has briefed him on external activities to focus on the election.
  • The campaign faces challenges in controlling external narratives and Trump’s preference for external counsel.
  • Overall, the Trump 2024 campaign is working to navigate a complex mix of internal control and external pressures to maintain a cohesive and effective election strategy.

Reuters has the story:

Trump Campaign confronts external and internal challenges ahead of 2024

Newslooks- WASHINGTON- Reuters

Former President Donald Trump’s 2024 campaign team, led by seasoned strategists Chris LaCivita and Susie Wiles, is facing new hurdles in managing external allies and internal dynamics. Despite efforts to streamline messaging and minimize leaks, challenges persist, largely due to Trump’s unpredictable nature and the influx of external parties seeking influence in anticipation of a potential second Trump administration.

Republican presidential candidate businessman Vivek Ramaswamy gestures during a Republican presidential primary debate hosted by NewsNation on Wednesday, Dec. 6, 2023, at the Moody Music Hall at the University of Alabama in Tuscaloosa, Ala. (AP Photo/Gerald Herbert)

A recent incident involving Brian Swenson, a new team member from Vivek Ramaswamy’s campaign, highlighted the need for tighter control. Swenson was reprimanded for self-promotion, indicating the team’s attempt to maintain discipline.

The campaign is also dealing with speculative media reports about potential vice presidential picks and Cabinet members. Senior advisers are frustrated with individuals claiming roles in vetting processes or discussing future administration jobs, actions that the campaign views as premature and unauthorized.

FILE – Former President Donald Trump speaks during a commit to caucus rally, Tuesday, Dec. 19, 2023, in Waterloo, Iowa. Trump pressured two election officials not to certify 2020 vote totals in a key Michigan county, according to a recording of a post-election phone call disclosed in a new report by The Detroit News. The former president’s 2024 campaign has not confirmed or denied the recording’s legitimacy. (AP Photo/Charlie Neibergall, File)

Moreover, Trump’s tendency to ignore prepared remarks and consult a wide array of allies complicates the team’s efforts to maintain consistency. During a fundraiser, Trump openly discussed potential vice presidential candidates, adding to the team’s challenges.

Organizations like America First Policy Institute (AFPI), led by Brooke Rollins, have been actively preparing policy agendas and vetting personnel for a potential second Trump term. This has caused friction with the campaign team, who assert that any official decisions will come directly from them. In response, Wiles and LaCivita issued statements to clarify that external group activities are speculative and not endorsed by the campaign.

Despite these efforts, Trump continues to engage with various allies and former officials, seeking their advice on campaign progress and his potential second term. This includes regular consultations with figures like Larry Kudlow and retired Lt. Gen. Keith Kellogg.

Additionally, Trump’s dissatisfaction with how some allies use his name for personal gain has been a point of contention. The campaign has briefed him on external activities to mitigate speculation and maintain focus on winning the election. However, Trump’s preference for external counsel remains a challenge for the campaign’s efforts to control messaging and strategy.

Overall, the Trump 2024 campaign is navigating a complex landscape of internal discipline and external influences, striving to maintain a cohesive and effective strategy for the upcoming presidential election.

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