Vice President Kamala Harris ‘ campaign says it is reserving $370 million in advertising to run between Labor Day and Election Day. In a memo Saturday, the Harris-Walz campaign said the fall advertising push will include $170 million in television reservations running for nine weeks, starting Sept. 3, in battleground states. It also includes more than $200 million in digital reservations on platforms such as Hulu, Roku and YouTube.
Quick Read
- Kamala Harris’ campaign has reserved $370 million in advertising for the period between Labor Day and Election Day.
- The campaign’s fall ad push includes $170 million for television ads over nine weeks starting on Sept. 3, targeting battleground states.
- Over $200 million is allocated for digital ads on platforms like Hulu, Roku, and YouTube.
- The campaign has also secured ad slots during high-viewership events, including major sports and TV show premieres.
- Daytime ads are reserved on Fox News Channel to reach conservative-leaning independents who previously supported Nikki Haley.
- Trump’s campaign has only reserved post-Labor Day ads in Pennsylvania and Georgia.
The Associated Press has the story:
Harris campaign reserves $370M in ads after Labor Day, including battleground state push
Newslooks- WASHINGTON (AP) —
Vice President Kamala Harris ‘ campaign says it is reserving $370 million in advertising to run between Labor Day and Election Day. In a memo Saturday, the Harris-Walz campaign said the fall advertising push will include $170 million in television reservations running for nine weeks, starting Sept. 3, in battleground states. It also includes more than $200 million in digital reservations on platforms such as Hulu, Roku and YouTube.
That does not include spending on ads on social media or search services.
Former President Donald Trump ‘s campaign has only reserved advertising time after Labor Day in two states, the battlegrounds of Pennsylvania and Georgia, according to data from the media tracking firm AdImpact.
Quentin Fulks and Rob Flaherty, deputy campaign manager for the Democratic candidates, said in their memo that the television ads they were reserving included spots around high-viewership moments such as major sporting events and season premieres.
It also included daytime reservations on Fox News Channel, where the campaign believes they can reach an audience of conservative-leaning independents who had supported former GOP presidential candidate Nikki Haley over Trump in the Republican presidential primary.
Ad reservations can allow candidates and campaigns to lock in rates before they go up as dates come closer.
