Fox to Stream Super Bowl on Tubi for Free in 2025 \ Newslooks \ Washington DC \ Mary Sidiqi \ Evening Edition \ For the first time, Fox will stream the Super Bowl on its free, ad-supported platform, Tubi, giving fans another way to watch the game on February 9, 2025. The stream includes Fox’s pregame show and an exclusive “Tubi Red Carpet” hosted by Olivia Culpo from New Orleans. The game will also air on Fox, Fox Deportes, Telemundo, and NFL digital platforms.
Super Bowl Streaming Quick Looks:
- Tubi’s First Super Bowl: Free streaming available on February 9.
- Pregame Content: Includes Fox’s pregame show and Tubi’s “Red Carpet” hosted by Olivia Culpo.
- Broad Access: Watch on Fox, Tubi, Telemundo, and NFL digital platforms.
- Streaming Competition: Fox remains outside subscription-based sports streaming services.
- Fox’s Streaming Path: Shifted focus to Tubi after Venu venture cancellation.
Deep Look
Fox Corporation is set to make history on February 9, 2025, by streaming the Super Bowl for the first time on Tubi, its free, ad-supported platform. This bold move provides cord-cutters and streaming enthusiasts with an accessible way to watch one of the most-watched events in the world, further cementing Tubi as a significant player in the digital streaming landscape.
The decision to stream the Super Bowl on Tubi reflects Fox’s evolving strategy in an industry where subscription-based services dominate. As other networks continue to focus on paywalled content, Fox’s commitment to free streaming stands out, offering viewers an alternative to costly sports packages.
Tubi’s Big Moment: Making the Super Bowl Accessible
Fox acquired Tubi in 2020, recognizing the growing potential of free, ad-supported streaming services (FAST). Since then, Tubi has steadily expanded its offerings, becoming a cornerstone of Fox’s digital strategy. Now, with the Super Bowl, Tubi is poised to reach a broader audience and establish itself as a go-to destination for major events.
While Fox has previously streamed the Super Bowl on its apps and website, this marks the first time it will fully integrate the event into Tubi. By doing so, Fox is not only enhancing Tubi’s visibility but also making the game available to millions who have cut the cord on traditional TV services.
In addition to the game itself, Tubi will host exclusive pregame content, including the “Tubi Red Carpet” pre-show, hosted by Olivia Culpo from the Superdome in New Orleans. Culpo, a model, actress, and wife of San Francisco 49ers star running back Christian McCaffrey, will add a celebrity flair to the festivities, making Tubi’s coverage a unique experience for fans.
Expanding Access Beyond Traditional Broadcasts
The 2025 Super Bowl will be accessible through multiple platforms, ensuring fans have a variety of ways to tune in. In addition to Tubi, viewers can watch on Fox’s broadcast channel, Fox Deportes for Spanish-language coverage, Telemundo, and the NFL’s digital platforms. This approach demonstrates Fox’s commitment to reaching a diverse audience, leveraging both traditional and digital media.
Fox’s decision to prioritize free streaming on Tubi also underscores its broader vision for democratizing access to major events. Unlike competitors such as NBC Universal (Peacock), CBS (Paramount+), and Disney (ESPN+), which offer sports content through subscription-based models, Fox has chosen to make the Super Bowl accessible to everyone without a paywall.
The Rise of Free, Ad-Supported Streaming
Free, ad-supported streaming platforms (FAST) like Tubi are reshaping the way audiences consume content. With over 64 million monthly active users, Tubi has carved out a significant space in the streaming ecosystem by offering an extensive library of movies, TV shows, and live content without requiring a subscription.
The Super Bowl represents a major milestone for Tubi, bringing the platform to the forefront of the streaming conversation. For advertisers, it’s a golden opportunity to reach millions of engaged viewers during one of the most-watched broadcasts in the world.
Exclusive Content on Tubi: The “Red Carpet” Pre-Show
One of Tubi’s most notable contributions to this year’s Super Bowl coverage is its exclusive “Red Carpet” pre-show. Hosted by Olivia Culpo from the iconic Superdome in New Orleans, the show will provide behind-the-scenes glimpses and interviews, adding a fresh layer of entertainment to the day’s programming.
Culpo’s involvement brings added star power to Tubi’s coverage. A former Miss Universe and a prominent social media personality, she is well-known for her style and charisma. Her connection to football, through her marriage to Christian McCaffrey, further ties her to the Super Bowl’s core audience.
Fox’s Pivot to Tubi After Venu Cancellation
Fox’s decision to stream the Super Bowl on Tubi comes after its plans to collaborate on the Venu sports streaming service were shelved. The joint venture, which aimed to create a dedicated sports streaming platform, was officially canceled last Friday. Instead, Fox has doubled down on Tubi as its primary digital distribution channel for major events like the Super Bowl.
By investing in Tubi, Fox is capitalizing on the growing popularity of FAST platforms. This strategy allows the company to sidestep the subscription wars while still generating significant revenue through advertising.
How Fox’s Approach Differs from Competitors
Unlike NBC Universal, CBS, and Disney, which have found success with sports content on subscription platforms like Peacock, Paramount+, and ESPN+, Fox has opted to keep its content free. This approach aligns with Tubi’s core philosophy and appeals to audiences looking for cost-effective alternatives to traditional TV packages.
The success of Fox’s strategy will depend on its ability to attract viewers and advertisers to Tubi’s Super Bowl coverage. Early indicators suggest that the combination of exclusive pregame content and the accessibility of free streaming could position Tubi as a major player in the sports streaming space.
Looking Ahead: What This Means for the Streaming Industry
Fox’s decision to stream the Super Bowl on Tubi signals a broader shift in how major events are distributed. As audiences increasingly turn to digital platforms, the role of FAST services like Tubi is expected to grow. By offering free access to the Super Bowl, Fox is not only reaching a wider audience but also setting a precedent for how other networks might approach high-profile broadcasts in the future.
This year’s Super Bowl could serve as a case study for the viability of free, ad-supported streaming for major events. If successful, it may encourage other networks to adopt similar strategies, potentially reshaping the landscape of sports broadcasting.
A Super Bowl for Everyone
With the addition of Tubi to its distribution lineup, Fox is ensuring that the 2025 Super Bowl is accessible to fans across the spectrum. Whether through traditional broadcasts on Fox and Telemundo or digital streams on Tubi and NFL platforms, this year’s coverage promises to deliver something for everyone.
From the excitement of the game to Olivia Culpo’s star-studded pre-show, Fox’s approach highlights its commitment to innovation, accessibility, and entertainment. As February 9 approaches, football fans can look forward to a historic event that blends tradition with the future of streaming.
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