Apple unveiled a long-awaited AI strategy on Monday, integrating its new “Apple Intelligence” technology across its suite of apps including Siri and partnering with OpenAI to bring ChatGPT to its devices. With these moves, the iPhone maker is seeking to reassure investors that it has not lost the AI battle to Microsoft, even though it may have forfeited a few rounds. But shares of the iPhone maker were down 2% in afternoon trading as investors sought more AI announcements. The stock has trailed those of other Big Tech companies this year.
Quick Read
- Event: Apple announces its entry into the generative artificial intelligence race at the World Wide Developers Conference (WWDC).
- New AI Technology: Dubbed “Apple Intelligence,” the technology aims to enhance iPhones, iPads, and Mac computers.
- Collaboration: Apple collaborates with OpenAI to improve its virtual assistant Siri, leveraging ChatGPT’s capabilities.
- Notable Attendance: OpenAI CEO Sam Altman was present in the front row at the conference.
- CEO Statement: Tim Cook described the new AI as “personal intelligence” and a significant step for Apple.
- Siri Enhancements:
- Extensive makeover for Siri, aiming to make it more personable and versatile.
- Siri currently handles about 1.5 billion queries a day.
- New features include glowing, flashing lights on the display screen and the ability to handle hundreds of additional tasks.
- Release Timeline: Updates to the software powering Apple products, including the new AI features, are expected in the autumn.
The Associated Press has the story:
Apple WWDC 2024: ChatGPT comes to iPhone; ‘Apple Intelligence’ unveiled
Newslooks- CUPERTINO, Calif. (AP) —
Apple jumped into the race to bring generative artificial intelligence to the masses during its World Wide Developers Conference Monday, previewing an onslaught of features designed to soup up the iPhone and other popular products with technology already available on rival devices.
In a twist befitting a company known for its marketing prowess, the AI technology coming to iPhones, iPads and Mac computers later this year is being billed as “Apple Intelligence.”
Even as it tried to put its stamp on the hottest area of technology, Apple acknowledged it needed some help to catch up with others such as Microsoft and Google, who have emerged as the early leaders in the field. Apple is leaning on ChatGPT, made by the San Francisco startup OpenAI, to help make its often-bumbling virtual assistant Siri smarter and more helpful.
To herald the alliance with Apple, OpenAI CEO Sam Altman sat in the front row of the packed conference, which included developers attending from more than 60 countries worldwide.
“All of this goes beyond artificial intelligence, it’s personal intelligence, and it is the next big step for Apple,” Apple CEO Tim Cook said.
Beyond giving Siri the ability to tap into ChatGPT’s AI-driving skills, Apple is giving its 13-year-old virtual assistant an extensive makeover designed to make it more personable and versatile than it is now, even as it fields about 1.5 billion queries a day.
When Apple releases free updates to the software powering the iPhone and its other products this autumn, Siri will signal its presence with glowing, flashing lights along the edges of the display screen, and be able to handle hundreds of more tasks — including chores that may require tapping into third-party devices — than it can now, based on Monday’s presentations.
