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Avocados, Tequila Jeopardized by Trump’s Tariff Proposals on Mexico

Mexico tariffs/ Trump tariff threats/ avocado exports/ tequila prices/ U.S.-Mexico trade impact/ tariff retaliation/ Mexican economy recession/ URUAPAN, Mexico/ Newslooks/ Newslooks/ J. Mansour/ Morning Edition/ Mexican exports like avocados and tequila face uncertainty as Donald Trump proposes 25% tariffs. Growers and producers worry about declining U.S. demand and potential retaliatory measures. Experts warn such tariffs could plunge Mexico into recession while also impacting American consumers and industries.

A worker sorts avocados at a packing plant in Uruapan, Mexico, Wednesday, Nov. 27, 2024. (AP Photo/Armando Solis)

Mexican Exports Under Threat: Quick Look

  • Targeted Products: Avocados, tequila, mezcal, and pickup trucks face higher costs.
  • Economic Impact: Mexico risks recession with a predicted 4.4% GDP decline.
  • U.S. Consumers: Higher prices could reduce avocado, tequila, and vehicle consumption.
  • Retaliation Risks: Mexico may impose tariffs on U.S. goods like corn.
  • Industry Response: Mexican producers and U.S. businesses brace for ripple effects.

Avocados, Tequila Jeopardized by Trump’s Tariff Proposals on Mexico

Deep Look

As Donald Trump threatens to impose 25% tariffs on Mexican imports, concerns mount on both sides of the border over the potential fallout for iconic products like avocados, tequila, and pickup trucks. The proposed tariffs could destabilize regional economies in Mexico while driving up costs for U.S. consumers and businesses reliant on these imports.

Avocados: A Critical Economic Lifeline

In Michoacán, the heartland of avocado production, growers and packers fear the worst. Avocados are a vital economic driver, providing income for thousands of small farmers. A 25% tariff could make the beloved fruit too expensive for many U.S. consumers, especially ahead of peak consumption events like Super Bowl Sunday.

Avocado grower Enrique Espinoza worries about decreased demand, saying, “When there’s an increase in price for any product, demand declines.”

Workers in avocado packing houses share similar concerns. José Luis Arroyo Sandoval, a packing house manager, noted, “Exports might not be as attractive anymore because avocados are already expensive.”

The potential economic ripple effects extend beyond growers. A 2022 halt on avocado inspections in the U.S. led to chaos, highlighting the product’s importance to American markets.

“The gringos need avocados,” Espinoza said, though he fears retaliatory tariffs could hurt Mexican consumers.

Tequila and Mezcal: Booming Markets at Risk

Tequila and mezcal, two of Mexico’s most iconic spirits, are thriving in the U.S., where tequila is now the third-most popular liquor. In 2023 alone, U.S. imports of tequila and mezcal totaled $4.7 billion.

Producers and the National Tequila Industry Chamber are monitoring the situation closely. While tequila enjoys high demand, higher prices could deter U.S. consumers and hurt bars and restaurants already struggling to recover from the pandemic.

The Distilled Spirits Council of the U.S. warned, “Tariffs on spirits from Mexico will hurt U.S. consumers and lead to job losses in the hospitality industry.”

Broader Economic Consequences

The proposed tariffs could also impact products not traditionally associated with Mexico, such as pickup trucks. Mexico’s Economy Secretary Marcelo Ebrard highlighted that 88% of North American pickup trucks originate from Mexico. A 25% tariff could add $3,000 to the cost of each vehicle for U.S. buyers.

Ebrard criticized the move, saying, “It is shooting yourself in the foot.”

Economic analysts predict severe consequences for Mexico’s economy. Banco Base estimates that for every 1% price increase on Mexican exports, sales volumes would fall by 1.33%. Should U.S. consumers absorb only half the cost increase, Mexican exports could decline by 12%, leading to a 4.4% drop in GDP.

Retaliatory Measures and Consumer Pain

Mexico has signaled it could respond with tariffs of its own, targeting essential imports like U.S. corn, a key animal feed ingredient in Mexico. Such measures could exacerbate the financial strain on Mexican households.

Espinoza summed up the predicament: “The United States can pay 25% more for Mexican products, but here, very few of us can afford to pay 25% more for U.S. imports.”

Key Takeaways

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