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Billionaire Jim Ratcliffe Faces Challenges in Reviving Manchester United

Billionaire Jim Ratcliffe Faces Challenges in Reviving Manchester United/ Newslooks/ WASHINGTON/ J. Mansour/ Morning Edition/ Jim Ratcliffe’s first year as a stakeholder in Manchester United has not gone as planned, with the club struggling both financially and on the field. Since acquiring a 25% stake for $1.3 billion, Ratcliffe has overseen major restructuring, cost-cutting, and a managerial overhaul. Despite these efforts, the team is languishing in the bottom half of the Premier League, facing fan backlash and continued financial losses.

Manchester United’s Diogo Dalot, left, and Joshua Zirkzee react after the English Premier League soccer match between Tottenham Hotspur and Manchester United in London, Sunday, Feb. 16, 2025. (AP Photo/Ian Walton)

Man United Under Jim Ratcliffe: Quick Look

  • Club Performance: United sits 15th in the Premier League, closer to relegation than the top six.
  • Managerial Changes: Ruben Amorim took charge in November, replacing Erik ten Hag.
  • Financial Struggles: The club reported losses of $140 million, leading to staff layoffs and ticket price hikes.
  • Fan Backlash: Supporters protest against cost-cutting measures and continued poor results.
  • Future Concerns: Questions remain over United’s transfer strategy and stadium redevelopment plans.

Billionaire Jim Ratcliffe Faces Challenges in Reviving Manchester United

Deep Look:

A Rocky Start for Ratcliffe’s Ownership

Jim Ratcliffe, one of Britain’s wealthiest businessmen, entered Manchester United with the promise of restoring the club’s past glory. However, his first year has been anything but smooth. The 20-time English champions have endured one of their worst seasons in decades, with financial instability, managerial changes, and lackluster performances contributing to a turbulent period.

Ratcliffe’s initial investment of $1.3 billion for a 25% stake granted him control over the club’s football operations. His ambitious goal was to bring United back to the pinnacle of English and European football. However, after a disastrous league campaign, his vision appears far from reality.

Bold Plans Meet Harsh Reality

Ratcliffe stated that his investment was “just the beginning” of Manchester United’s revival, but the club’s current standing tells a different story. With 12 league defeats already, United sits 15th in the Premier League table, struggling to produce consistent results.

Sunday’s 1-0 loss to Tottenham marked the team’s eighth defeat under new manager Ruben Amorim, who took over in November. The lack of progress on the field has been concerning, with Amorim acknowledging the challenge:

“I have a lot of problems, my job is so hard, but I am here to continue my job to the next week with my beliefs,” he said.

Major Overhaul at Manchester United

In a bid to restructure the club, Ratcliffe made a series of key appointments. Former Manchester City executive Omar Berrada was brought in as CEO, while Dan Ashworth left Newcastle to become sporting director. Jason Wilcox, previously of City’s academy, joined as technical director.

Alongside them, Ratcliffe appointed Ineos Sport executives Dave Brailsford and Jean-Claude Blanc to the club’s board. The managerial shake-up culminated with the sacking of Erik ten Hag in October, just three months after the club extended his contract. Amorim’s appointment in November was meant to signal a fresh start, but results have yet to improve.

The transition has been costly. United paid out $13 million to Ten Hag and his coaching staff, an additional $13.85 million to Sporting Lisbon to secure Amorim, and between $2.5-3.78 million to hire Ashworth, who spent five months on gardening leave before taking his role.

Cost-Cutting Measures and Financial Losses

Despite Ratcliffe’s ambitious plans, United has been forced to implement strict cost-cutting measures due to financial struggles. The club announced layoffs of around 250 staff members, with reports suggesting more cuts could follow. Even club legend Sir Alex Ferguson was affected, as United reduced payments to its ambassadors.

Midway through the season, the club also raised ticket prices, increasing the lowest-priced seats from $49 to $81. This move sparked backlash from fans, who criticized the club for making supporters bear the brunt of its financial mismanagement.

“We will get back to a cash positive position as soon as possible and we will have to make some difficult choices to get there,” United said in a statement to fans.

United reported financial losses of $140 million last year, and without major changes, the club risks breaching Premier League financial regulations.

Fan Protests and Growing Frustration

The cost-cutting measures and poor performances have fueled further fan frustration. The Manchester United Supporters Trust voiced strong opposition, stating:

“Fans should not be paying the price for previous bad ownership & bad management.”

Supporters had long campaigned against the Glazer family’s ownership, and while Ratcliffe’s arrival initially sparked hope, discontent remains as the club continues to struggle.

Historic Lows for Manchester United

United’s first season under Ratcliffe saw the club finish eighth—their worst league position in 34 years. This season could be even worse.

With 12 losses in 25 games, United has matched a record set in the 1973-74 season, the last time the club was relegated. The team has failed to build consistency, and upcoming fixtures against Everton, Arsenal, and Manchester City offer little relief.

Transfer Market Struggles

United has spent around $260 million on new players since Ratcliffe’s arrival, but the squad remains unbalanced. Forward Joshua Zirkzee has struggled to adapt to the Premier League, while defender Leny Yoro missed a large portion of the season due to injury.

The need to comply with financial fair play rules has limited United’s ability to spend big in the transfer market. With Amorim needing specific players to fit his tactical system, concerns remain over whether the club can adequately strengthen the squad.

Uncertain Future: Stadium and Training Ground Plans

One of Ratcliffe’s most ambitious goals is to modernize United’s infrastructure. He has proposed either redeveloping Old Trafford or building a brand-new stadium, along with revitalizing the surrounding area. The UK government has supported his redevelopment vision, but funding remains a significant question mark.

The club’s training ground at Carrington is currently undergoing a $63 million renovation, marking one of the few clear steps forward under Ratcliffe’s leadership.

Conclusion: What’s Next for United?

United has not won the Premier League since Sir Alex Ferguson’s final season in 2013. While Ratcliffe remains committed to restoring the club’s dominance, the past year has shown that business success does not always translate to football success.

With Liverpool on track to match United’s 20 league titles this season, the pressure is mounting for Ratcliffe to deliver results—both on and off the pitch. Whether he can steer United out of its current crisis remains to be seen.


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