Donald Trump at UFC 309: Politics Meets Octagon Fandom \ Newslooks \ Washington DC \ Mary Sidiqi \ Evening Edition \ President-elect Donald Trump attended UFC 309 at Madison Square Garden, where Jon Jones defended his heavyweight title against Stipe Miocic. Trump’s attendance underscores his long-standing ties to the UFC, his embrace of hypermasculine campaign themes, and his continued connection to New York City. Joined by UFC President Dana White and his Health and Human Services nominee Robert F. Kennedy Jr., Trump used the event to reinforce his cultural and political messaging, blending sports fandom with his alpha-male branding.
Donald Trump at UFC 309: Quick Looks
- Main Event: UFC heavyweight champion Jon Jones faces Stipe Miocic, who is vying for a third reign.
- Trump’s UFC History: A longtime supporter and ally of UFC President Dana White, Trump has attended major fights for decades.
- Hypermasculine Campaign: Trump’s campaign leveraged UFC ties and alpha-male messaging to court male voters.
- Return to NYC: Trump revisits Madison Square Garden, continuing to embrace New York despite recent controversies.
- High-Profile Allies: Accompanied by Dana White and Robert F. Kennedy Jr., Trump solidifies his political and cultural image.
Deep Look
Trump and UFC: A Decades-Long Relationship
Trump’s ties to the UFC trace back more than two decades. In 2001, UFC President Dana White held one of his organization’s earliest major events at Trump Taj Mahal in Atlantic City, New Jersey. Trump’s willingness to support the UFC during its less mainstream years forged a close bond between the future president and White, who has since become a vocal Trump ally.
White has reciprocated Trump’s loyalty, speaking at the Republican National Conventions in 2016, 2020, and 2024. At Trump’s victory party in Florida after the 2024 election, White delivered a rousing speech praising Trump’s resilience. “This is what happens when the machine comes after you,” White said, referring to Trump’s ability to overcome political challenges.
Hypermasculine Campaign Themes
Trump’s appearance at UFC 309 aligns with the hypermasculine messaging that characterized his 2024 presidential campaign. Throughout his campaign, Trump frequently emphasized strength, toughness, and resilience—qualities often associated with mixed martial arts.
This strategy proved effective in widening Trump’s lead among male voters compared to his Democratic opponent, Vice President Kamala Harris. Harris, in contrast, declined an invitation to appear on Rogan’s podcast, citing scheduling conflicts.
For Trump, the UFC serves as both a cultural touchstone and a vehicle for reinforcing his personal brand. By attending fights and associating with figures like Dana White and Rogan, Trump aligns himself with themes of dominance and toughness that resonate with his core voter base.
Return to Madison Square Garden
His appearance at MSG comes on the heels of a recent Trump rally at the venue that sparked controversy. During the rally, a comedian caused an uproar by making offensive remarks about Puerto Rico, referring to it as a “floating island of garbage.” The incident drew widespread criticism but did little to dissuade Trump from revisiting his former hometown.
For Trump, returning to New York underscores his continued claim to the city’s cultural and political legacy, even as his base has shifted toward states like Florida.
High-Profile Allies and Political Momentum
Dana White, a key Trump ally, was also present at UFC 309. White’s growing political profile mirrors Trump’s influence on the Republican Party. From his early support of Trump in 2016 to his prominent appearances at Republican events, White has become a symbolic extension of Trump’s brand of populism and toughness.
Trump’s UFC Fandom as Political Strategy
Trump’s ties to the UFC serve not only as a personal passion but also as a strategic tool in his political arsenal. By aligning with combat sports and figures like Dana White and Joe Rogan, Trump taps into a cultural zeitgeist that emphasizes strength, competition, and resilience—qualities he aims to project both personally and politically.