Kamala Harris’ presidential campaign is launching a $90 million advertising effort over the next three weeks to introduce the Democrat to voters and sharpen the contrast with Republican Donald Trump. The media buy marks her campaign’s largest-yet investment in messaging to voters with just 2 1/2 months until Election Day in November. It comes on the heels of a $50 million worth of ads booked last month shortly after Harris replaced President Joe Biden at the top of the party’s ticket.
Quick Read
- Kamala Harris’ presidential campaign is launching a $90 million advertising effort over the next three weeks to introduce her to voters and highlight the contrast with Donald Trump, marking the campaign’s largest investment in messaging with 2 1/2 months until Election Day.
- The ad campaign, following a $50 million spend last month, focuses on Harris’ personal narrative, her career as a prosecutor, and her commitment to standing up to powerful interests, while countering Trump’s “dangerous, extreme agenda.”
- The ads will target seven battleground states and expand into smaller markets like Marquette, Wisconsin, and Erie, Pennsylvania, aiming to reach voters through popular programs such as “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta,” and “The Simpsons.”
- Harris’ campaign, buoyed by a fundraising rush since replacing Biden on the ticket, raised $310 million in July and entered August with $377 million on hand.
- The campaign’s principal deputy manager, Quentin Fulks, emphasized that as voters learn more about Harris, they will see her as the only candidate fit to lead the country for the next four years, with the ad spending intended to break through a crowded media environment and clarify the election stakes.
The Associated Press has the story:
Harris campaign’s new $90M in battleground ads in August aims to sharpen contrast with Trump
Newslooks- WASHINGTON (AP) —
Kamala Harris’ presidential campaign is launching a $90 million advertising effort over the next three weeks to introduce the Democrat to voters and sharpen the contrast with Republican Donald Trump. The media buy marks her campaign’s largest-yet investment in messaging to voters with just 2 1/2 months until Election Day in November. It comes on the heels of a $50 million worth of ads booked last month shortly after Harris replaced President Joe Biden at the top of the party’s ticket.
Harris’ campaign is buoyed by a rush of fundraising since the switch, and is now moving to spend the money in an effort to counter what had been overwhelming spending by Trump and his allies in the days after Biden dropped out. Harris’ team said the ad campaign will focus on the vice president’s personal narrative, her career as a prosecutor in California, her commitment to standing up to powerful interests, and a contrast with what it termed Trump’s “dangerous, extreme agenda.”
The ad buy will reach seven battleground states, and will expand the Harris’ team spending to smaller markets they have not yet reached, such as Marquette, Wisconsin and Erie, Pennsylvania. The campaign said it is targeting its spending at programs watched by the voters they are looking to motivate to the polls, including “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta” and “The Simpsons.”
Harris’ campaign said it raised $310 million in July and entered August with $377 million on hand. The campaign’s principal deputy manager, Quentin Fulks, said the more that voters learn about Harris, the more they will come to understand that she “is the only candidate fit to lead our country over the next four years.”
The campaign intends for the spending to help “break through a crowded media environment early and make clear the choice and stakes of this election for the voters who will decide it,” Fulks said.
