Jürgen Klopp/ Red Bull global soccer/ Klopp new role/ Red Bull football clubs/ global soccer strategy/ Newslooks/ LONDON/ J. Mansour/ Morning Edition/ Jürgen Klopp will join Red Bull as head of global soccer in January, overseeing strategic development across the brand’s global network of clubs. Klopp’s role will focus on mentorship, global scouting, and enhancing coaching frameworks, marking a shift from his previous coaching responsibilities with Liverpool.
Jürgen Klopp Joins Red Bull as Head of Global Soccer – Quick Looks
- New Role: Jürgen Klopp to become Red Bull’s head of global soccer.
- Primary Duties: Overseeing club strategy, scouting, and coaching development.
- Network Scope: Managing clubs in Germany, Austria, Brazil, the U.S., and Japan.
- Personal Vision: Klopp excited to mentor and support Red Bull’s ambitious network.
Jürgen Klopp Named Head of Global Soccer for Red Bull
Deep Look
Jürgen Klopp, the renowned former Liverpool manager, is set to return to the soccer world in a new leadership capacity with Red Bull, the energy drinks powerhouse with a significant presence in global sports. Starting in January, Klopp will serve as Red Bull’s head of global soccer, where he will steer the brand’s expansive network of clubs from a strategic and developmental perspective.
Red Bull’s announcement on Wednesday confirmed that Klopp, who recently ended a celebrated managerial tenure with Liverpool, will take on a role primarily focused on mentoring, guiding strategic vision, and overseeing the club’s global scouting efforts. Klopp will not be involved in day-to-day club management but will instead support Red Bull’s individual sporting directors, assisting them in furthering the Red Bull soccer philosophy across its teams.
The 57-year-old German manager’s move into a role without the daily pressures of sideline coaching appears to have been a perfect fit. “After almost 25 years on the sideline, I could not be more excited to get involved in a project like this,” Klopp shared in Red Bull’s official statement. “The role may have changed, but my passion for football and the people who make the game what it is has not.”
Klopp’s coaching career includes leading Liverpool to seven major trophies, including the Champions League in 2019 and Liverpool’s first Premier League title in 30 years the following season. Before Liverpool, Klopp revitalized Borussia Dortmund, clinching back-to-back Bundesliga titles and a league-cup double in 2012. His career began with Mainz, where he developed his reputation for inspiring underdog teams to success.
As head of global soccer, Klopp will support a Red Bull portfolio that includes Bundesliga club RB Leipzig, Austrian league leaders Red Bull Salzburg, MLS club New York Red Bulls, Brazilian club Red Bull Bragantino, and Japanese side Omiya Ardija. Klopp’s vision for the role emphasizes a mentorship-focused approach, aiding in the development of the coaches and management teams across these clubs.
“I see my role primarily as a mentor for the coaches and management of the Red Bull clubs, but ultimately, I am one part of an organization that is unique, innovative, and forward-looking. As I said, this could not excite me more,” Klopp said, expressing enthusiasm for Red Bull’s pioneering approach to club development and talent nurturing.
This high-profile appointment marks a return to soccer for Klopp, who had previously expressed a desire for an extended break after his intense coaching tenure with Liverpool. However, the chance to influence global soccer on a strategic level, away from the day-to-day pressures of the touchline, proved irresistible. Red Bull’s emphasis on forward-thinking development, investment in talent, and commitment to a global soccer footprint aligns well with Klopp’s footballing philosophy.
Red Bull’s network of clubs will benefit from Klopp’s extensive experience in competitive European leagues, his skill in fostering player and coach development, and his commitment to high-intensity, tactically innovative soccer. With Klopp at the helm of soccer operations, Red Bull solidifies its commitment to expanding its influence and elevating its club network on the world stage.
