With the popularity of video gaming increasing exponentially each year, it is no wonder large tech companies like Microsoft are snatching up the smaller video game companies and their innovations. Microsoft is buying the gaming company Activision Blizzard and gaining access to blockbuster games like “Call of Duty” and “Candy Crush.” As reported by the AP:
Microsoft CEO Satya Nadella said in a conference call with investors ‘it’s critical for Activision Blizzard to drive us forward’
Microsoft is buying the gaming company Activision Blizzard for $68.7 billion, gaining access to blockbuster games like “Call of Duty” and “Candy Crush.”
The all-cash deal will let Microsoft, maker of the Xbox gaming system, accelerate mobile gaming and provide building blocks for the metaverse, or a virtual environment.
The announcement Tuesday arrives with Activision still in turmoil over allegations of misconduct and unequal pay.
Microsoft CEO Satya Nadella said in a conference call with investors “the culture of our organization is my number one priority” and that “it’s critical for Activision Blizzard to drive forward on its” commitments to improve its workplace culture.
Activision disclosed last year it was being investigated by the Securities and Exchange Commission over complaints of workplace discrimination.
Activision CEO Bobby Kotick will retain his role, and he and his team will maintain their focus on driving efforts to further strengthen the Santa Monica, California, company’s culture and accelerate business growth.
The deal Tuesday follows Microsoft’s $7.5 billion acquisition last year of ZeniMax Media, the parent company of video game publisher Bethesda Softworks, which is behind popular video games The Elder Scrolls, Doom and Fallout.
Microsoft said in both cases that the deals will help beef up its Xbox Game Pass game subscription service.
Source AP
