Super Bowl 2025 Ads: Celebrities, AI, and Record Costs/ Newslooks/ WASHINGTON/ J. Mansour/ Morning Edition/ Advertising demand for Super Bowl 59 has reached an all-time high, with some 30-second spots selling for over $8 million, according to Fox Sports. Major brands like Anheuser-Busch, Meta, PepsiCo, Uber Eats, and Taco Bell are among the advertisers vying for attention. This year’s commercials will feature celebrities, AI themes, and returning fan favorites like Budweiser’s Clydesdale horses. Despite a few last-minute changes due to the California wildfires, Fox reports that ad space was completely sold out by November, with a waitlist for available slots.
Super Bowl 59 Ad Frenzy: Quick Looks
- Record-Breaking Prices: Some 30-second spots sold for over $8 million, exceeding last year’s $7 million mark.
- Sold Out Early: Ad space was completely booked by November, with a waitlist for interested brands.
- Star-Studded Lineup: Celebrities including Meg Ryan, Billy Crystal, Willem Dafoe, and Chris Hemsworth will appear in commercials.
- AI & Tech Boom: A rise in AI-focused ads reflects shifting industry trends.
- Fewer Automakers & Movies: Car manufacturers and movie studios have cut back on ads due to industry struggles.
Super Bowl 2025 Ads: Celebrities, AI, and Record Costs
Super Bowl 59 Ad Spotlight: Celebrities, AI, and Record Prices
Advertising Demand Hits New Highs
The Super Bowl remains the most valuable advertising platform, drawing over 120 million viewers in the U.S. alone. According to Mark Evans, Fox Sports’ executive vice president of ad sales, advertiser demand was exceptionally strong, with all available slots sold out months in advance.
This intense competition drove up prices, with some brands paying more than $8 million for a 30-second spot—a new record. While Fox has not disclosed the exact cost per ad, CEO Lachlan Murdoch confirmed in November that space sold at “record pricing.”
Who’s In? Top Advertisers for Super Bowl 59
Many familiar brands will return for Super Bowl Sunday, including:
- Anheuser-Busch (Budweiser, Michelob Ultra)
- Meta
- PepsiCo & Frito-Lay
- Taco Bell
- Uber Eats
These companies are expected to release teasers and full ads in the days leading up to the game, building anticipation for their Super Bowl moments.
What’s New This Year? AI, Tech, and Pharmaceuticals
The mix of advertisers remains similar to past years, but some notable trends have emerged:
- More AI & Tech Ads: Several brands will focus on artificial intelligence, highlighting its growing influence.
- Pharmaceutical Brands Increase Presence: More healthcare and pharma companies have invested in Super Bowl ad space.
- Fewer Movie and Streaming Ads: Film studios and streaming services are scaling back promotions compared to previous years.
- Automakers Pull Back: Following a difficult year, most car brands have opted out, with Stellantis’ Jeep and Ram being the exceptions.
Impact of California Wildfires on Super Bowl Ads
The California wildfires in January disrupted the ad-buying process for some companies. State Farm, a regular Super Bowl advertiser, withdrew its planned ad to focus on disaster relief efforts.
Other brands faced production delays, but Fox made adjustments to accommodate advertisers facing logistical challenges.
“These are unique circumstances, and we’re doing everything possible to support our advertisers,” said Mark Evans of Fox Sports.
First Look: Super Bowl 59 Commercial Highlights
Several brands have already released teasers or full ads, offering a preview of what’s to come:
- Budweiser: Features a Clydesdale foal helping with a beer delivery.
- Michelob Ultra: Starring Willem Dafoe and Catherine O’Hara as pickleball hustlers.
- Hellmann’s: Reunites Meg Ryan and Billy Crystal for a “When Harry Met Sally” nostalgia ad.
- Uber Eats: Features Charli XCX and Martha Stewart in a humorous teaser.
- Meta: Stars Chris Hemsworth and Chris Pratt, promoting its Smart Glasses technology.
Final Thoughts: Super Bowl Ads Remain King
Despite economic uncertainties and production challenges, advertiser enthusiasm for the Super Bowl remains stronger than ever. With record-high prices, high-profile celebrities, and evolving ad trends, Super Bowl 59 is set to deliver another memorable year of commercials.
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