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UConn’s Aaliyah Edwards signs NIL deal in Canada, but can’t talk about it in US

UConn forward Aaliyah Edwards signed a big name, image and likeness contract this week with adidas Canada, but wasn’t allowed to speak with reporters in Connecticut about it on Tuesday, for fear that promoting the deal might jeopardize her student visa.

Quick Read

  • Aaliyah Edwards, a forward for UConn and a native of Kingston, Ontario, signed a significant NIL (Name, Image, and Likeness) deal with adidas Canada but faced restrictions in promoting it due to her student visa status in the U.S.
  • U.S. law currently allows international students like Edwards to earn from passive NIL deals within the country, such as earnings from jersey sales, but prohibits active participation in endorsements.
  • This limitation contrasts with U.S. student-athletes like Paige Bueckers, Edwards’ teammate, who has significant earning potential in the NIL market, estimated to be worth over half a million dollars.
  • The financial benefits of NIL deals could influence decisions for student-athletes, as seen with Bueckers’ choice to return to UConn instead of entering the WNBA draft. Edwards and Nika Muhl, another international player from Croatia, are yet to announce their future plans, with financial considerations playing a role.
  • Adidas has not disclosed the terms of Edwards’ NIL deal but stated respect for NIL rules, indicating Edwards will only engage with the deal in Canada.
  • The situation highlights the broader issue of NIL opportunities for international student-athletes in the U.S., prompting calls for legislative changes to allow these students to earn similarly to their U.S. counterparts.
  • Connecticut senators Richard Blumenthal and Chris Murphy, along with Oregon Republican Pete Ricketts, have proposed legislation to create a visa sub-category for international student-athletes to pursue NIL opportunities, addressing the current system’s limitations.

The Associated Press has the story:

UConn’s Aaliyah Edwards signs NIL deal in Canada, but can’t talk about it in US

Newslooks- STORRS, Conn. (AP) —

UConn forward Aaliyah Edwards signed a big name, image and likeness contract this week with adidas Canada, but wasn’t allowed to speak with reporters in Connecticut about it on Tuesday, for fear that promoting the deal might jeopardize her student visa.

Under current United States law, Edwards, who is from Kingston, Ontario, and other international students can only make money in this country with passive NIL deals. She gets a little something, for example, if someone buys a jersey with her name on it at the campus bookstore.

UConn forward Aaliyah Edwards, right, drives to the basket against South Carolina forward Chloe Kitts, left, during the second half of an NCAA college basketball game in Columbia, S.C., Sunday, Feb. 11, 2024. (AP Photo/Nell Redmond)

But unlike her teammate Paige Bueckers, who is estimated to be worth more than half a million dollars in the NIL world, Edwards can’t actively participate in endorsements in the United States.

Her financial security no doubt made it a bit easier for Bueckers to decide she will come back to UConn for another season rather than enter this year’s WNBA draft.

Edwards and fellow international player Nika Muhl (Croatia) also have eligibility remaining, but neither of them have announced whether they plan to return or turn pro.

UConn forward Aaliyah Edwards (3) eyes the basket while defended by Georgetown forward Graceann Bennett (33) during the second half of an NCAA college basketball game Friday, Feb. 16, 2024, in Storrs, Conn. (Cloe Poisson/Hartford Courant via AP)

Edwards said Tuesday that her decision will be based on basketball and achieving the goals she has for herself and the Huskies. But she acknowledged that money is also a factor.

“Maybe a little bit,” she said. “It’s a little influence. But it’s really about the team.”

Adidas did not release terms of Edwards NIL deal, but a spokeswoman told The Associated Press Tuesday that the company is “being respectful of the NIL rules and Aaliyah will only participate in Canada during her NIL adidas Canada deal.”

UConn forward Aaliyah Edwards (3) looks for an outlet while triple-teamed by Georgetown during the second half of an NCAA college basketball game Friday, Feb. 16, 2024, in Storrs, Conn. (Cloe Poisson/Hartford Courant via AP)

Muhl said she’s pretty much made a decision on whether to return to UConn and is just waiting for the right time to make an announcement.

The senior guard said because she never had NIL money and it wasn’t part of the reason she chose to play at UConn, it won’t be a factor in her decision to leave or stay.

“The legacy here, the things that you learn are so much more than the money you can get,” she said. “I feel that is going to translate into life later … what you learned about perseverance, resilience, hard work, dedication, discipline. And you’re going to make money later on in life just by having that experience here.”

UConn guard Nika Muhl, right, battles South Carolina guard Bree Hall, left, for the ball during the first half of an NCAA college basketball game in Columbia, S.C., Sunday, Feb. 11, 2024. (AP Photo/Nell Redmond)

Their coach, Geno Auriemma, said he would love to see Congress carve out an exception to student visa rules that would allow international students to at least make grocery money, whether or not they are athletes.

But he said he understands the government can’t just open up work visas to anyone who wants one.

“If they can find a way to get these people treated the same as every other student athlete, great,” he said.

UConn coach Geno Auriemma smiles after gaining his 1,200th career win, following the team’s NCAA college basketball game against Seton Hall on Wednesday, Feb. 7, 2024, in Hartford, Conn. (AP Photo/Jessica Hill)

The issue has gotten the attention of Connecticut’s two U.S. senators, Richard Blumenthal and Chris Murphy, who have both been pushing for better compensation for college athletes.

Blumenthal, a Democrat, and Oregon Republican Pete Ricketts introduced legislation last October that would create a sub-category within the F-1 visa narrowly tailored to international student-athletes who want to pursue NIL opportunities.

“Their blood, sweat, and tears are equally deserving of monetary reward as other student athletes,” Blumenthal said at the time. “The current visa system puts them at risk of losing their legal status here if they earn any NIL money. This provision is deeply unfair and demonstrably outdated, and must be reformed, as our legislation would do.”

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